Mobile Engagement: Why SMS is still the biggest missed opportunity

Despite there being an impressive body of research both for smartphone usage and the ability for SMS to deliver to the bottom line, mobile still remains a grossly under-utilised communications channel. Download this whitepaper to find out how Louise Ford, armed with the latest research and case studies, finally puts these mobile misconceptions to bed.

  • It’s not trackable
  • It’s not engaging
  • It’s too time consuming
  • It’s invasive
  • It lacks the ability to segment and personalise
  • It’s difficult to integrate with other channels
  • It’s just for retail
  • It’s only for small business

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