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The research report takes a deep dive into how businesses can develop an in-depth and longstanding relationship with their customers by adopting a multi-channel approach powered by mobile, in sync at every step with how customers want businesses to communicate with them. To find out to:
- Integrate platforms to talk to customers at the right time through the right channel
- Successfully influence purchase decision-making on an ongoing basis
- Map the findings of extensive new research on how customers prefer to be communicated with at various points in their brand interaction journey
- Drive long-term loyalty through customer engagement, going beyond the initial purchase
- Take advantage of the latest industry research findings around key areas of engagement, payments and voice